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Beauty and Personal Care Packaging in Taiwan

New C&M analysis: Taiwan Beauty and Personal Care Packaging Market

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2014-04-17 05:24:01 - Beauty and Personal Care Packaging in Taiwan - a new market research report on

Beauty and personal care packaging overall is a well-developed and stable area of the market in Taiwan in terms of pack size and packaging types. Intimate wash products had been in the market for some time, but remained underdeveloped. The product only started to gain significant public interest over the review period, largely due to active promotional campaigns. These activities sought to raise awareness and educate consumers. In 2012, intimate washes grew significantly and hence resulted in intimate washes also registering the fastest growth in beauty and personal care packaging in retail unit volume terms in 2012.

Beauty and personal care packaging is predicted to post a CAGR of 2% in volume terms over the forecast period. Manufacturers are likely to



focus more on specific segments to drive targeted growth. This could include gender-orientated products, youth- and young adult-targeted products and specific-use products. Innovations in pack design and differing formats and sizes will play a key role in meeting the industry´s aims.

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