Today: December 1, 2015, 1:25 am

New C&M analysis: Thailand Car Rental Market
Car Rental in Thailand - a new market research report on 2014-03-18 18:17:01
Thai tourism performed strongly in 2012. Arrivals recorded an extraordinary number of 22.2 million trips. There were no worrying concerns from severe flooding or political uncertainty. As a result, Thailand was one of the most preferred destinations from international tourists throughout the years as well as domestic travellers seeking to escape from busy lifestyles and looking for as much recreation as they can. All positive factors supported the strong performance of car rental in Thailand. Sixt, the oldest and famous brand from Germany emerged in short-term car rental in Thailand in 2012.

Thai International Rent a Car (Avis), was able to retain its leading position in car rental in 2012, gaining two percentage points to hold 18% value share. The reputation of the Avis brand, maintaining quality services and continuous increased fleet sizes are important factors in creating brand loyalty. The majority of Avis customers book short-term car rental and both international and domestic customers are welcome. Avis has the advantage of attracting international customers easily, as well as being in favour with Thai people, due to its global reputation. The strategy of Avis is to expand new car rental stations into provinces and cover key airports. The short replacement cycle of an Avis car is around two and a half year in order to maintain good car quality service.

Car rental is predicted to record a constant value CAGR of 5% over the forecast period. Car rental companies are planning to expand new branch stations throughout the country, in particular within key airports and tourist destinations. Key international airports like Suvarnabhumi airport are planning to expand and improve their airlines services to facilitate the potential huge growth in number of international arrivals in the future.

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