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Travel Retail in Thailand

New C&M analysis: Thailand Travel Retail Market

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2014-01-09 11:38:01 - Travel Retail in Thailand - a new market research report on

Travel retail in Thailand recorded better current value sales growth and increased in number of outlets in 2012. The positive trend of arrivals, outbound tourism and popularity of domestic tourism are important factors in establishing new travel retail outlets. Tour operators and travel agents are the most crucial players stimulating sales of air tickets and accommodation. Online travel retail players increased their roles significantly, while offline travel retail remained dominant in terms of total value sales.

The leading travel retail position changed from offline lead operators to online lead operators. In 2012, the leading position belonged to Agoda by Agoda Services Co Ltd. Apart from being a leader of travel retail in Thailand, the company is perceived as the fastest growing



in value sales. The company has been established since 2009 and created substantial value sales to reach over Bt1 billion in 2012. Its performance is very impressive and shows that Thai travellers are moving towards online services more often than they previously did.

Travel retail is predicted to record healthy value sales, in particular offline services. At the same time, online travel retail will become more significant to tourism in Thailand. With the number of travel retailers reaching over 10,000 outlets in 2012, and the majority being small players, the economic and political factors will be key important factors in their performance. New online travel retailers are expected to be introduced in order to serve both international and local customers.

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