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Home Care Packaging in the Philippines

New C&M analysis: the Philippines Home Care Packaging Market

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2014-02-05 22:23:03 - Home Care Packaging in the Philippines - a new market research report on

In 2012, home care packaging experienced a continued shift in pack sizes in some major categories as players looked to boost profits. This was especially plausible for products sold in flexible plastic sachets, as the reduction in content is perceived to do little to the overall usage of the item. For example, for powder detergent, which is a major contributor to home care sales, the slight decrease in weight means the company can boost profits while still offering a single-use size for the consumers.

Home care packaging in the Philippines is expected to continue growing at a healthy pace for the forecast period. This is attributed to the expected continued rise in single-person households and dual-income households, particularly in the urban



areas like Metro Manila. As more of the population try their luck in the larger cities and move to small apartments or condominiums, home care needs also rise, and home care packaging benefits.

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