Today: November 25, 2015, 1:17 pm

New C&M analysis: Tobacco (Italy) Yesmoke Tobacco SpA Company Profile
Yesmoke Tobacco SpA in Tobacco (Italy) - a new company profile report on 2014-03-18 23:59:02
Yesmoke Tobacco SpA owns a very small market share of the Italian tobacco industry and represents one of the few manufacturers not linked to major multinationals. The lower retail price of the company´s products is favoured by Italian consumers and their aim is to increase their market share of the domestic tobacco market. Taxes on tobacco products in Italy continued to rise in 2012 as the government worked to address the country´s sovereign debt crisis and avoid an IMF-EU bailout. Higher taxation compounded the negative impact that unfavourable economic conditions had on total tobacco consumption, with falling disposable incomes encouraging many smokers to try and cut down or quit. Increased price sensitivity also led many of those who continued to smoke to trade down to cheaper brands or switch from cigarettes to RYO tobacco, which is more economical. The performance of the entire tobacco market was further hampered by rising health awareness among Italians, restrictions on smoking in public places and various other anti-smoking measures.

In 2012 Health Minister Renato Balduzzi announced a package of reforms aimed at cutting costs and improving efficiencies in Italy´s public health system. As part of this reform process, at the beginning of 2013 the legal smoking age in the country was increased from 16 to 18 years. Accordingly, it is now a legal offence for retailers to sell tobacco products to anyone under 18 years of age. The relevant legislation also compels owners/managers of on- and off-trade establishments to ask for ID if they suspect minors are trying to buy cigarettes from vending machines on their premises, and imposes new restrictions on where such machines can be located.

There was a significant change to the laws governing the retail sale of tobacco products in Italy in 2012. Following a series of legislative amendments and liberalization packaged offered by the Monti´s government, petrol stations with a selling space of 500 sq m or more, that feature an indoor retail environment separated from the resale of gas for at least 30 square meters, were permitted to sell tobacco products.

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