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New C&M analysis: Travel and Tourism (France) Euro Disney SCA Company Profile
Euro Disney SCA in Travel and Tourism (France) - a new company profile report on 2014-03-18 19:23:01
Euro Disney S.C.A., together with its subsidiaries, engages in the development and operation of Disneyland Paris resort in France. It operates through two segments, Resort and Real Estate Development. The Disneyland Paris resort includes 2 theme parks comprising the Disneyland Park and the Walt Disney Studios Park; 7 themed hotels with approximately 5,800 rooms; 2 convention centers; the Disney Village entertainment center that comprises shopping and restaurant facilities; and the Golf Disneyland, a 27-hole golf course. It is also involved in the planning and development of the 2,230-hectare site, including and surrounding the resort, as well as retail, office, and residential real estate projects. The company was formerly known as Euro Disneyland S.C.A. and changed its name to Euro Disney S.C.A. in February 1991. Euro Disney S.C.A. was founded in 1985 and is headquartered in Chessy, France. International tourism continued to grow at global level in 2012 in spite of ongoing global economic uncertainty. According to the World Tourism Organization (WTO), the milestone of one billion tourists was reached at global level in 2012, the result of a 4% increase in global tourism flows compared to 2011. France was no exception to the growth in international tourism and the country remained the leading tourist destination worldwide, receiving 83 million inbound arrivals, an increase on previous years due to the increasing proportion of inbound arrivals coming from countries with emerging economies. Tourist spending, both incoming and domestic, played a major role in sustaining economic activity in France, contributing 7% to France´s total GDP.

Low cost carriers now form a prominent part of France´s travel and tourism landscape. The majority of outbound routes have traditionally focused on France´s neighbouring countries and medium-haul destinations such as Mediterranean countries, which are popular with French travellers. Moreover, the domestic expansion of France´s low cost carriers has made air transportation increasingly competitive with France´s national rail service as the most cost-effective and time-efficient option for travelling within France. This is especially important for connecting flights for long-haul flights to far-flung destinations.

Travel and tourism already had a high rate of internet penetration in France prior to the advent of the economic downturn. This trend was further consolidated in 2012 as the recovery of the French economy failed to materialise as consumers and businesses alike continued to seek the best value for money. While offline sales were strongly influenced by the slow business environment, double-digit was recorded in online sales in numerous categories. Indeed, many industry heavyweights are increasingly moving their activities online. As increasing numbers of French consumers feel comfortable and confident searching for information about travel and tourism and products and service online, travel retailers, governmental agencies and governments, both central and provincial, continue to focus on utilising online channels to attract both inbound and domestic tourists. This trend is expected to continue building during the forecast period, driven by the increasing household penetration of broadband internet as well as rising smartphone ownership in France.

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