2014-01-09 12:30:02 - Cat Food in Vietnam - a new market research report on companiesandmarkets.com
Cat food in 2013 is forecast to grow by 18% in value terms due to the rising demand for cat food as well as the increasing trend of adopting cats in Vietnam. Increasingly busy lifestyles make people need more companionship than before, and cats are a good choice besides dogs. Also, cats are smaller and cleaner, thus easier to raise and take care of. All the above reasons contributed to the strong value growth of cat food in 2012.
In 2013, the competitive environment of cat food category is not expected to see a significant change from 2012. Mars Inc remained the leading player with an 83% value share in 2012. The company also enjoyed the biggest increase in value sales
in 2012. The success of Mars Inc was thanks to the good reputation of its brands worldwide such as Whiskas and Royal Canin, as well as its first-mover advantage within cat food in Vietnam. Its distributor Rich Field Worldwide JSC possessed a comprehensive distribution network consisting of both traditional and modern retailers and veterinarians.
Cat food in Vietnam is expected to increase in constant value at a CAGR of 8% over the forecast period, which is slower than the 12% constant value CAGR recorded over the review period. The slowdown of the cat category is due to the fact the category has become more mature.
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