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Pet Care in Vietnam

New C&M analysis: Vietnam Pet Care Market

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2014-01-09 12:33:01 - Pet Care in Vietnam - a new market research report on

In 2013, one of the major reasons for the value growth of pet care products will be the increasing demand for companionship. As modern life gets busier and faster-paced and more people are living alone to focus on their career, the level of stress and loneliness also increases. As a result, people tend to keep pets for companionship and treat them like a friend or a family member, and are willing to spend on pet products to make sure that their companion lives well and develops healthily.

The majority of pet care value sales come from pet food, with sales of pet products unremarkable. This is due to the fact that Vietnamese pet owners are yet fully educated about using other



pet products such as pet shampoo to keep their pets well. As such, their demands are mostly for pet food and manufacturers mainly focus on this to meet consumer demands.

Pet care is primarily dominated by international brands such as Pedigree and Whiskas, while the presence of domestic players remains limited. This is due to international brands having well-established reputations and experience in pet care. Moreover, key purchasers of pet care products are affluent consumers who tend to prefer international brands for better product quality, despite the high price tags.

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Mike King
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