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Concentrates in Australia

New C&M report published: Australia Concentrates market

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2014-03-20 16:51:02 - Concentrates in Australia - a new market research report on

The two leading players in concentrates accounted for 66% of retail volume sales in 2012. Schweppes led with a 44% share of retail volume sales, while HJ Heinz had a 22% share.

Concentrates in Australia declined by 2% in volume terms in 2012 to reach 128 million litres. A negative perception of concentrates persists among Australian consumers, who believe products contain too much sugar and are unhealthier than fruit/vegetable juice, flavoured or functional bottled water and sports drinks

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