2014-03-20 17:04:03 - RTD Coffee in Australia - a new market research report on companiesandmarkets.com
RTD coffee was a highly consolidated market in 2013, dominated by only two players, National Foods Ltd with a 63% share, and Parmalat Australia Ltd, which has a 31% share. Both entities are owned by foreign multinational companies, which allows them to invest strongly in the market.
In 2012, off-trade volume sales grew by 4%, slightly lower than the CAGR of 6% witnessed over the review period. Retail value sales grew by 5% to A$600 million in 2012. Despite weak consumer confidence, RTD coffee sales have grown as consumers consider the products an affordable indulgence. Australians also appreciate the convenience of RTD coffee.
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