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Soft Drinks in Australia

New C&M report published: Australia Soft Drinks market

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2014-01-10 03:05:01 - Soft Drinks in Australia - a new market research report on

The affordable and indulgent nature of soft drinks ensured a resilient performance in Australia in 2012. Soft drinks is a familiar aspect of Australian consumer lifestyles, and accounted for A$11.5 billion in total value sales in 2012, representing growth of 4% on the previous year´s performance.

Health and wellness is a key trend amongst Australian soft drinks consumers. In response, manufacturers are placing more emphasis on, and expanding, their health and wellness offerings. Sugar-free, low-carbohydrate, and reduced-calorie are important focus areas for manufacturers, while additional benefits, such as antioxidants and fortification through added vitamins and minerals, have also become popular product claims.

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