2014-01-10 06:24:02 - CafÃ©s/Bars in Turkey - a new market research report on companiesandmarkets.com
In 2012, the competitive environment in cafÃ©s/bars was highly fragmented, with local independent outlets holding the dominant position. Yasar Dondurma ve Gida with its Mado CafÃ© outlets was the leading chained company.
Mado CafÃ© was initially an ice cream cafÃ©, and over the review period offered a wide range of cakes as well as ice cream and consequently changed its focus. It is a well-established and respected brand. The dominance of the company stemmed from having the highest number of outlets, which increased from 240 in 2011 to 250 in 2012.
The new outlets of Mado CafÃ© were larger and concentrated on customer comfort and a better outlet design. Additionally, the company invested in adding new food and drink to its menu,
such as Mado Balli Dondurma (ice cream with honey). All these factors helped the company to preserve its leading position and register share increase of half a percentage point in 2012.
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