2014-01-10 06:21:03 - Fast Food in Turkey - a new market research report on companiesandmarkets.com
In 2012, TAB Gida San ve Ticaret owned 41% share of the total fast food sales with its Burger King (burger fast food), Sbarro (pizza fast food) and Popeye´s (chicken fast food) and Arby´s (bakery products fast food) brands. The company´s leading position was strengthened after it acquired the Arby´s brand from Celebi Holding in 2010.
The company´s leadership in burger fast food, where it held the highest number of outlets, was the main reason for its leading position within fast food. The company increase its number of outlets in 2012, from 620 in 2011 to 684 in 2012, which helped it to preserve its leading position.
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