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100% Home Delivery/Takeaway in Turkey

New C&M report published: Turkey Takeaway market

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2014-01-10 06:27:01 - 100% Home Delivery/Takeaway in Turkey - a new market research report on

In 2012, Domino´s Pizza restaurants, owned by Pizza Restaurantlari, continued to be the leading 100% home delivery/takeaway brand. The company also recorded the highest share increase at the end of the review period, increasing by five percentage points. The company opened 70 new outlets, which was the main reason for its sales growth.

In 2012, 100% home delivery/takeaway recorded remarkable growth in terms of transactions and value sales, stimulated by the good performance of pizza 100% home delivery/takeaway. The main determinants of growth were an improved economic environment in the country and an increasing number of outlet openings by Domino´s Pizza and Little Caesar´s Pizza, which opened 70 and 8 new outlets in 2012, respectively.

Additionally, promotional campaigns and new additions to



their menus offered by these two companies also fuelled the value growth and increased the number of transactions per outlet in the category.

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