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Toys and Games in the United Kingdom

New C&M report published: United Kingdom Toys market

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2014-03-25 04:25:03 - Toys and Games in the United Kingdom - a new market research report on

In traditional toys and games and video games, concerns about the general economic climate caused parents to constrain their spending on toys and games. Consumers want to spend less per transaction and as a result spending was limited to gift purchases and a one-off splurge at Christmas. Economic considerations have also helped to increase digital gaming, with online free-to-play downloads sky rocketing as a result of limiting spend.

The overall toys and games market fell in 2012, mainly due to the poor performance of the video games category. Video games hardware and software plummeted as a rise and shift of digital gaming excelled. Digital gaming is much more inexpensive and easier to access through mobile phones and tablets, as opposed



to buying consoles and traditional games. In the difficult economic climate, traditional toys became a luxury item, not a necessity and it was easier for parents to purchase online games for £0.99.

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