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RTD Tea in Australia

New C&M research analysis: Australia RTD Tea market


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2014-03-20 17:03:03 - RTD Tea in Australia - a new market research report on companiesandmarkets.com

The RTD tea category is a highly concentrated competitive landscape. The two leading players, Unilever and Coca-Cola, accounted for 91% of off-trade volume sales in 2012.

RTD tea grew by 10% in total volume and 9% in total value terms in 2012, to reach record volume sales of 54 million litres and A$239 million. These high growth rates were still indicative of the maturing of RTD tea, as the category witnessed CAGRs of 17% in both total value and volume terms over the review period. This more moderate growth was due to the duopoly in RTD tea, which inevitably limits "new and interesting" activities.

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