2014-03-20 12:09:01 - Full-Service Restaurants in Brazil - a new market research report on companiesandmarkets.com
The chained full-service restaurants category is essentially represented by large international casual dining chains, such as Outback Steakhouse, Applebee´s Neighborhood Grill & Bar and Pizza Hut, which accounted for a combined 44% value share in 2012. The former saw the biggest increase in value sales of three percentage points over the previous year mostly due to new outlet openings and rising prices of menu offerings. The other two players lost relative participation in 2012 thanks to the significant advance from the leader.
Outback Steakhouse outperformed other full-service restaurant brands in 2012 with a three percentage point increase in current value share between 2011 and 2012. In the year, the leading operator in chained North American full-service restaurants opened seven new establishments.
Outback Steakhouse operates under a joint-venture system with local investors in Brazil. Even though Outback Steakhouse recently opened new units in northeast region, the company´s primary focus continues to be Rio de Janeiro and Sao Paulo, mainly in retail locations.
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