Today: October 23, 2016, 5:13 am

New C&M research analysis: Italy Clothing Accessories market
Clothing Accessories in Italy - a new market research report on 2014-03-20 11:50:05
Emporio Armani by Giorgio Armani SpA ranked first in clothing accessories with 4% value share, followed by Gruppo Coin. Its brand OVS Industry performed very well within clothing accessories in Italy. Ranked third was the low price retail house Inditex, with its Zara, Bershka and Pull & Bear brands. The top brands in terms of sales in Italy are still clothing brands, which have extended into accessories.

The brands that cover most value shares in the category, belong to premium names and the rest of the category is mostly covered by cheaper brands or private label positioned at the low-end of the price ladder. This indicates significant polarisation in clothing accessories. Consumers who have mid-range purchasing power, are now relying on branded and widely-recognised items, since, clothing accessories can create a nice, fashionable look by themselves even when the main outerwear is simple and standard. Consumers with low purchasing power opt directly for unbranded, cheap and convenient items.

Emporio Armani, which focuses on high-end products, continued to register stable increases in sales. Emporio Armani meets the needs of adult, young professional and teenage targets, with classic colours and shapes, maintaining its iconic logo and offering convenient selling prices for premium-quality products. Intai SpA also registered a good performance in 2011, particularly through its wide range of scarves and foulards, from Pashminas to pure silk or mixed fabric scarves, ensuring quality and design primarily for an adult customer base.

Despite the bad performance of leather products for women, belts grew by 1% in current value terms. Belts are often used to accessorise womens outerwear, with the astonishing success of dresses that always tend to be set off with different types of belts. In addition, hats/caps improved on 2010s performance, also growing by 1%. Colder winters made the cap an essential accessory to keep warm and add a fashionable look.

Ties performed badly, registering 10% current value decline due to the economic downturn and reduced purchasing power, as well as an outdated image, sometimes even in the work environment.

Clothing accessories is predicted to continue its decline with a constant value CAGR of-3%. Clothing accessories will remain an essential component of a persons total look but due to the economic crisis people will try to save money and select cheaper brands, such as the international ones.

As long as the economic situation continues, clothing accessories will be the first category to suffer. During the review period, this category was stagnant with no major increases or decreases. However, over the forecast period, consumption will focus on cheaper products. As a result, even if volume sales do not decline, the overall constant value sales will.

Click for report details: ..

Browse all Textiles and Clothing Market Research Reports ..

Browse all Textiles and Clothing Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 640 Words
Related Articles
More From Finance
P2P lending platform Monexo partners with IDBI-Trusteeship [..]
For Immediate Release: 2nd September 2016 MUKESH BUBNA, CEO Monexo Fintech Pvt Limited P2P [..]
Day Trade to Win New September Class [..]
Sold Out? New Class Added – On September 6, 2016, is launching a brand new eight-week trading boot camp [..]
FTM (Forget The Market) Reopens 3 Shares [..]
Port Vila, Vanuatu, 28th July 2016 - Investment firm FTM today announced the reopening of three separate share options, projected [..]
Ex-Citibanker Launching Online P2P marketplace in India [..]
A study conducted by World Bank shows that MSMEs in India face an estimated credit gap of INR 20.9 trillion [..]
New Frontier Portfolios Top Morningstar Rankings
New Frontier’s global strategic portfolios topped the Global Balanced Strategic/All-Inclusive category of the latest Morningstar ETF [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.