2014-03-20 16:58:04 - Carbonates in Australia - a new market research report on companiesandmarkets.com
Coca-Cola (Coca-Cola Amatil Ltd and Coca-Cola Amatil (Aust) Pty Ltd) led sales in carbonates in 2012, with a 65% off-trade volume share. The company owns the leading three brands; Coca-Cola (30%), Coca-Cola Zero (12%), and Diet Coke (10%). The company´s brands have comprehensive distribution across Australia, and are ever present within foodservice channels.
Sales of carbonates saw growth of 2% in current value terms in 2012, to reach A$5,879 million, representing a slight improvement in performance vis a vis the previous year. Whilst consumer interest in health and wellness products saw consumers move toward bottled water and sports drinks, carbonates continued to attract strong spending from its fans, helped by advertising and promotional activities from major players. Furthermore, financial pressure led
to consumers entertaining, socialising and relaxing more at home; carbonates remained a popular drink for these occasions.
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