2014-03-20 16:35:02 - Consumer Foodservice in Australia - a new market research report on companiesandmarkets.com
Fast and fresh consumer foodservice proved a popular choice for consumers in 2012, with an increasing number of gourmet options available through a range of chained and independent 100% home delivery/takeaway and fast food outlets. Trading up to higher quality offerings, with the more premium price tags these products attract, was not the only feature in Australian consumer foodservice during the year, however, with value for money proving to be a key purchasing driver.
As a result, major fast food operators cashed in on both trends by offering economy and standard menu items priced at one and two Australian dollar price points, in conjunction with any premium menu offerings, and thus maximising their possible appeal to the widest range of customers.
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