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Fast Food in Australia

New C&M research published: Australia Fast Food market


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2014-03-20 16:52:04 - Fast Food in Australia - a new market research report on companiesandmarkets.com

McDonald´s Corp (both owned and franchised) remained the largest player in fast food in Australia, holding a value share of 26% in the total fast food category and 82% in burger fast food for its McDonald´s chain in 2012. Known colloquially as Macca´s, the chain has a major market presence in Australia and maintains its category lead through outlet expansion and innovation. McDonald´s Australia is credited with various initiatives, including the integration of McCafé, initially invented in Australia in 1993, and since adopted by McDonald´s around the world, into McDonald´s outlets.

More recent innovations include the world-first trial of plates, cutlery and table service in an outlet in Warilla, New South Wales, and diversifying the chain´s drive-through offering by selling 2-litre

 

 

bottles of fresh milk through its 14 outlets on Queensland´s Gold Coast in response to customer feedback.

Click for report details: www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..

Browse all Food and Drink Market Research Reports www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..

Browse all Food and Drink Company Profile Reports www.companiesandmarkets.com/Market/Food-and-Drink/Company-Profil ..

Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..

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