Fast Food in Australia - a new market research report on companiesandmarkets.com
PR-Inside.com: 2014-03-20 16:52:04
McDonald´s Corp (both owned and franchised) remained the largest player in fast food in Australia, holding a value share of 26% in the total fast food category and 82% in burger fast food for its McDonald´s chain in 2012. Known colloquially as Macca´s, the chain has a major market presence in Australia and maintains its category lead through outlet expansion and innovation. McDonald´s Australia is credited with various initiatives, including the integration of McCafÃ©, initially invented in Australia in 1993, and since adopted by McDonald´s around the world, into McDonald´s outlets.
More recent innovations include the world-first trial of plates, cutlery and table service in an outlet in Warilla, New South Wales, and diversifying the chain´s drive-through offering by selling 2-litre bottles of fresh milk through its 14 outlets on Queensland´s Gold Coast in response to customer feedback.
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