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100% Home Delivery/Takeaway in Australia

New C&M research published: Australia Takeaway market

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2014-03-20 16:47:01 - 100% Home Delivery/Takeaway in Australia - a new market research report on

Domino´s Pizza Enterprises maintained its lead over the 100% home delivery/takeaway category in 2012, increasing its foodservice value share by one percentage point to 15%. This growth came as a result of menu premiumisation and enhanced online ordering systems rather than any significant network expansion. Domino´s Pizza continued to compete fiercely on price against its main rival, Eagle Boys Dial-a-Pizza, through measures such as discount vouchers and "Cheaper Tuesday" price promotions.

As consumers become increasingly aware of the quality, quantity and freshness of what they are eating, in conjunction with a persisting focus on what they are spending, chained pizza 100% home delivery/takeaway was in a position for strong growth in 2012, with value sales up 9% from 2011. This figure



stands out sharply when compared to the 3% outlet growth and 4% transaction growth experienced by the category, or the 3% value growth experienced by 100% home delivery/takeaway as a whole.

Chained pizza 100% home delivery/takeaway additionally represents 38% of the 100% home delivery/takeaway category´s foodservice value, having grown its share from 29% in 2007, at the outset of the review period, with the most significant gains made in the years of economic slowdown, ie post-2008.

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Mike King
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