2014-03-20 12:05:03 - Street Stalls/Kiosks in Brazil - a new market research report on companiesandmarkets.com
McDonald´s ranked first in chained street stalls/kiosks with a value share of 53% in 2012 and also saw the biggest increase compared with the previous year. Besides opening 30 new points of sale in 2012, the company has improved its menu offering of desserts with new options like McFlurry with Ovomaltine, McFlurry with Suflair Dark, an ice cream cone with Ovomaltine amongst others.
Anheuser-Busch (InBev) experienced a strong decline of 14 percentage points in value share between 2011 and 2012 as a result of the closing of many points-of-sale under Chopp Brahma brand in chained street vendors/kiosks due to several problems. Amongst them stand out high rental fees, expired licenses, health problems of owners and quiet commercial zones, amongst others.
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