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Consumer Electronics in Canada

New C&M research published: Canada Consumer Electronics market

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2014-03-20 15:49:01 - Consumer Electronics in Canada - a new market research report on

Price deflation continues to affect dollar value growth on the Canadian consumer electronics retail market, which is reflected in volume growth showing better performance than dollar value. Product development in categories like smartphones, tablets, cameras, and TVs continues.

However, fierce competition, increased availability of cheaper brands and varieties, and the rise of online shopping with better price options, coupled with lingering concerns over the pace of economic recovery, contribute to sluggish value growth and struggles faced by brick and mortar retailers like Best Buy Canada.

With particularly strong demand and usage coming from the younger generation, portable consumer electronics that also offers multifunctional/multitasking features and capabilities is in demand and shapes product development and sales trends in Canada. Devices like smartphones and



tablets continue to gain traction on the marketplace, supported also by promotional activities and entry of cheaper brands that help drive household penetration of the devices.

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