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Mobile Phones in Canada

New C&M research published: Canada Mobile Phones market

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2014-03-20 15:59:01 - Mobile Phones in Canada - a new market research report on

Whilst Apple was the leading company in smartphones in 2012, topping the year with the best-selling iPhone 5 released in September 2012, its market share of 30-31% has remained virtually unchanged since 2011. It was unable to capitalise on the continued decline of Research in Motion´s Blackberry, the former smartphone leader, whose market share shrank 17% in 2012. Instead, it was Samsung that largely cannibalised Blackberry´s market share in smartphones.

Having built strong brand power around its flagship Android-based Galaxy smartphone series, Samsung continued to expand its overall lead in mobile phones, gaining share and becoming Apple´s top contender in smartphones as well as strengthening its number one position in feature phones, which, however, saw an overall sales decline, with most



OEMs, including Samsung´s closest rival in feature phones LG (third ranked in mobile phones overall), focusing on the more lucrative smartphone category.

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