2014-03-20 15:55:01 - Portable Players in Canada - a new market research report on companiesandmarkets.com
Apple continued to dominate Canada´s market of MP3 and other media players in 2012, with iPod Touch being the top-selling MP3 player. The success of the Apple iPod family in Canada, the same as in other countries, has been largely due to its excellent design, aggressive marketing and the first-mover advantage. Apple faces some competition from other market players, such as Sony Canada, Coby Electronics and Hip Street, but their market share is rather small.
As Canadian consumers increasingly prefer multifunctional portable devices to single-purpose ones, dedicated devices such as e-readers, MP3 and multimedia players have been losing ground to tablets and smartphones. Tablet adoption grew by 400% in Canada in just over a year and a half, whilst e-readers increased
penetration by only 200% over the same time period, according to Ipsos Reid´s Mobil-ology study in January 2013.
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