Self-Service Cafeterias in Canada - a new market research report on companiesandmarkets.com
PR-Inside.com: 2014-03-20 12:01:02
While the Canadian self-service environment is very fragmented, IKEA cafeterias held the highest value share of self-service cafeterias in 2012 with 7%, up one percentage point from 2011. IKEA cafeterias are successfully capitalising on major criteria needed for self-service cafeterias to thrive: they are part of a successful retailer, the average ticket price is relatively low, and it is serving ethnic European (Swedish) food popular with customers.
IKEA operated in 12 metropolitan areas in Canada in 2012, and remains a popular and growing retailer in the country, marketing itself as the ultimate destination for ´all things home´. It proposes a variety of home furniture options accompanied by appliances with a generous warranty policy, and sells various supplies for every room in the house.
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