2014-01-10 06:14:02 - Street Stalls/Kiosks in Turkey - a new market research report on companiesandmarkets.com
In 2012, local independent street stalls/kiosks held 59% value share, down from 82% in 2007. The first chained brand to emerge was Daily Fresh â a Malaysian chain operated by Taze Misir Gida ve Dis Ticaret Ltd Sirketi in Turkey. In 2006, Daily Fresh was the only chained brand present in the category, but by the end of the review period many other brands had emerged. The leading chained brand was the local Choc´nette, which entered in 2008 and rapidly increased its number of outlets.
Choc´nette increased its value share to 43% in 2012, up by three percentage points on the previous year. The share of Daily Fresh, on the other hand, dropped to 16% in 2012 from 20% in 2011
and 71% in 2007. When the Daily Fresh brand was first launched, it experienced very high growth as it was the pioneer in selling cup corn.
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