2014-03-21 13:52:01 - Fast Food in the United Kingdom - a new market research report on companiesandmarkets.com
McDonald´s is the leading player in the UK foodservice market accounting for over one-third of value sales in 2012, while ranking third in terms of outlets with a share of 13%, behind Greggs, the leader with an outlet share of 18%, and Subway (16%). McDonald´s saw sales rise by 2% in 2012, although slowing down compared with the previous year when sales increased by 5%, while the number of outlets increased by 2%.
At the beginning of 2013 McDonald´s capitalised on the meat scandal which hit rival Burger King, which had to dump many products as being contaminated with horse meat. McDonald´s launched a print ad campaign in The Sun, The Mirror and The Daily Star saying "B is for the
100% British & Irish beef in our burgers."
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