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Fast Food in the United Kingdom

New C&M research published: United Kingdom Fast Food market


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2014-03-21 13:52:01 - Fast Food in the United Kingdom - a new market research report on companiesandmarkets.com

McDonald´s is the leading player in the UK foodservice market accounting for over one-third of value sales in 2012, while ranking third in terms of outlets with a share of 13%, behind Greggs, the leader with an outlet share of 18%, and Subway (16%). McDonald´s saw sales rise by 2% in 2012, although slowing down compared with the previous year when sales increased by 5%, while the number of outlets increased by 2%.

At the beginning of 2013 McDonald´s capitalised on the meat scandal which hit rival Burger King, which had to dump many products as being contaminated with horse meat. McDonald´s launched a print ad campaign in The Sun, The Mirror and The Daily Star saying "B is for the

 

 

100% British & Irish beef in our burgers."

Click for report details: www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..

Browse all Food and Drink Market Research Reports www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..

Browse all Food and Drink Company Profile Reports www.companiesandmarkets.com/Market/Food-and-Drink/Company-Profil ..

Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..

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