Today: February 6, 2016, 4:45 pm

New C&M research published: United Kingdom Takeaway market
100% Home Delivery/Takeaway in the United Kingdom - a new market research report on 2014-03-21 13:59:02
Domino´s Pizza is the leading player in the UK 100% home delivery/takeaway environment, although it operates only in the pizza category. The company benefits from a large network of outlets, which expanded with the opening of 54 stores to reach 725 in 2012.

The company accounted for 57% in terms of number of outlets, 59% of transactions and 72% of value sales (£550 million) in chained pizza 100% home delivery/takeaway in 2012. The company also reported the best growth in 2012, as value sales rose by 12%, supported by a strong expansion plan.

At the end of 2012 Domino´s partnered with Lionsgate to deliver movies with pizzas, as customers are provided a movie download code when ordering pizza online, which they can then stream via desktop, laptop or mobile device, providing a winning combination for a night in. Movies are available for a further 48 hours after the code has been redeemed.

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