2014-03-20 23:05:03 - Latest Trends and Key Issues in the Australian Retail Packaging Market - The outlook for primary packaging containers, closures and outers to 2017 - a new market research report on companiesandmarkets.com
The Australian packaging market is being increasingly influenced by the rapid growth in the country´s older population, resulting in greater demand for packs that are light weight, easy to open, easy to close, and have clear labeling.
Meanwhile, contraction in the average household size and the significant number of single-person households is creating demand for smaller and single-serve packs as they provide greater convenience for on-the-go consumption, particularly in the case of working professionals, students, and consumers who lead busy lives.
With busier lifestyles, there is expected to be a greater demand for easy-to-prepare and ready-to-eat food products. Packaging manufacturers need to keep abreast of the changing dynamics of Australians consumption habits and there is an increasing importance to innovate with cost
effective packaging from both size and a design perspective in order to remain competitive.
The growing number of those aged over 65 is an important trend for consumer packaged goods (CPG) manufacturers, retailers, and packaging companies since products need to be tailored according to the preferences of this growing consumer segment. Consumers in this segment will prefer products with an extended shelf life as they will prefer to make fewer shopping trips compared to younger consumers.
According to the Australian Bureau of Statistics (ABS), the average household size in Australia declined from 3.0 people in 1981 to 2.6 people in 2011. An increase in the number of single-person households is one of the primary contributors for the declining household size. One-person households constituted 24.3% of the total households1 in 2011, while family households hold the largest share of 71.6% and group households hold a 4.1% share.
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