2014-03-20 11:13:02 - European Business Travelers' Airport Retail Trends, 2013-2014 - a new market research report on companiesandmarkets.com
Promotional offers have been identified as essential for the airport retail industry for success in 2013-2014, with 74% of survey respondents identifying the ´promotion of price advantages over city-center retailers´ as the key activity that can optimize the business of airport retailers.
Overall, 30% and 34% of European business travelers identified that ´more than 76%´ of their purchases at duty-free airport retail outlets were pre-planned and impulsive, respectively.
In total, 32% of European business travelers declared that ´less than 10%´ of their purchases at duty paid airport retail outlets were pre-planned, while 44% identified that ´more than 76%´ of their purchases at duty paid outlets were impulsive.
´Perfumes, cosmetics and personal care´ and ´alcoholic beverages´ are the preferred product categories purchased in the
last six months from ´duty-free´ airport retail shops.
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