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The Future of the Oral Hygiene Market in Germany to 2017

New companiesandmarket report published: Germany oral hygiene market

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2014-03-20 11:10:03 - The Future of the Oral Hygiene Market in Germany to 2017 - a new market research report on

The steady growth exhibited by the German Oral Hygiene market since 2007 is set to continue at a marginally increased pace, with an average year-on-year growth rate of 2.1% to 2017. This will take the total market value to EUR1,429.9 million (US$1,838.9 million): an increase of more than EUR200 million since 2007.

Toothpaste – which has consistently held the position as the most valuable product segment in the German Hygiene market since 2007 – will continue to dominate through to 2017, and is forecast to hit a value of EUR645 million by 2017.

The fastest growing category in Germany´s Oral Hygiene market has been Toothbrushes and Replacement head, and it is predicted that this trend will continue between 2012 and 2017, at



a CAGR of 2.81%.

The top sales channel for the market leading Toothbrushes & Replacement Heads product category was between 2009 and 2012 Hypermarkets & Supermarket, with sales increasing at a CAGR of 0.36%. Meanwhile, both Convenience Stores and Department Stores´ share of the market declined during this same period.

Between 2009 and 2012, Colgate led the lucrative Toothpaste category.

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Mike King
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