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Peru Consumer Electronics Report Q1 2014

New companiesandmarkets report published: Peru Consumer Electronics market


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2014-03-18 01:51:03 - Peru Consumer Electronics Report Q1 2014 - a new market research report on companiesandmarkets.com

While we expect real GDP growth to slow over the medium term, attractive investment opportunities remain at the sector level, and a growing consumer story underpin our view that Peru will remain one of the most dynamic economies in Latin America in future. We therefore expect spending on electronic lifestyle products such as flatscreen TV sets, tablets and smartphones to rise as purchasing power increases and the cost of devices decreases. Peru is increasingly being targeted for its potential by foreign investors, leading to local partnerships and the establishment of company offices in Lima.

We expect sales of consumer electronics devices to grow 12.9% in 2013, with many of the trends that drove consumer electronics spending in 2012, continuing to be

 

 

factors. Notebook sales will continue to grow as the market is supported by government-backed affordable computer programmes that comprise an important market component. The entrance of Entel Chile into the mobile market and auction of 4G spectrum should boost to handset sales at the higher end of the market.

As incomes rise in Peru, the consumer electronics market is developing rapidly. Economic growth is relatively broad-based compared to some other regional markets, boosting consumption of devices such as notebooks, tablets, smartphones and flat-screen TVs. The primary weakness in the market is one found globally, that is, tablet sales are squeezing the growth of desktop and particularly notebook sales. More competition in the mobile telecoms sector and expansion in rural areas should boost the mobile handset segment.

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