2013-03-15 14:50:23 - Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

Sweden is an export-oriented mixed economy, ranking as the fourth most competitive country in the world according to the World Economic Forum 2012-2013. Sweden is moving fast towards being an electronic and cashless-driven economy. Its cards industry as a whole grew marginally at a CAGR of 1.23% during the review period, primarily driven by the debit and credit card categories. The slow growth in the cards industry was mainly due to global economic crises as well as the Eurozone debt crisis that impacted the growth of major industries across Europe.

During the review period, debit cards occupied the largest share in the overall cards and payments industry, and recorded a CAGR of 3.38%. The overall card industry is expected to grow

at a CAGR of 2.83% over the forecast period, driven primarily by the debit cards category, which is expected to grow at a CAGR of 2.81%. The credit cards category is also expected to grow, with a CAGR of 2.89% during the forecast period, while charge cards are expected to exhibit positive growth at a CAGR of 2.51%.


Full Report Details at
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Key Highlights

* Sweden is moving fast towards being an electronic and cashless-driven economy. The cards industry as a whole grew marginally at a CAGR of 1.23% during the review period, primarily driven by the debit and credit card categories.
* The overall card industry is expected to grow at a CAGR of 2.83% over the forecast period, driven primarily by the debit cards category, which is expected to grow at a CAGR of 2.81%.
* As banking customers become more sophisticated, banks are looking to differentiate their product offerings and card customization is gaining attention.
* Contactless and NFC payments are also being rolled out extensively across Sweden.
* The growing market for online trade in Sweden is one of the primary factors responsible for the expansion of the country's cards and payments industry.

Scope

* This report provides a comprehensive analysis of Sweden's cards and payments market
* It provides current values for Sweden's cards and payments market for 2011 and forecast figures for 2016
* It details the different macroeconomic, infrastructural, consumer and business drivers affecting Sweden's cards and payments industry
* It outlines the current regulatory framework in the industry
* It details the marketing strategies used by various bankers and other institutions
* It profiles the major banks in Sweden's cards and payments market

Reasons to Purchase

* Make strategic business decisions using historic and forecast market data related to Sweden's cards and payments market and each market within it
* Understand the key market trends and growth opportunities within Sweden's cards and payments market
* Assess the competitive dynamics in Sweden's cards and payments market
* Gain insights into the marketing strategies used for selling various types of cards in Sweden
* Gain insights into key regulations governing Sweden's cards and payments market

Companies Mentioned in this Report: Nordea Bank, Westra Wermlands Sparbank, Svenska Handelsbanken AB, Skandinaviska Enskilda Banken AB, Swedbank

Partial Table of Contents:

1 Executive Summary
2 Industry Attractiveness and Future Prospects for the Cards and Payments Industry
3 Analysis of Swedish Cards and Payments Industry Drivers
3.1 Infrastructure Drivers
3.1.1 Contactless and NFC technology as payment terminals
3.1.2 QR code-based mobile payments
3.1.3 Acceptance of smart cards for e-ticketing, online tax deductions and healthcare
3.1.4 Increasing acceptance of EMV cards
3.1.5 Growing number of ATMs
3.1.6 Growing number of POSs
3.2 Business Drivers
3.2.1 Retail industry
3.2.2 Growth in e-commerce
3.2.3 Growing mobile commerce
3.2.4 Outbound business and leisure travel and tourism
3.3 Economic Indicators
3.3.1 Repo rate
3.3.2 Stable inflation rate
3.3.3 GDP actual volume change
3.4 Card Fraud Statistics
3.5 Regulatory Framework
3.5.1 SEPA cards framework
3.5.2 Swedish laws regarding card use
3.5.3 Anti-money laundering
3.5.4 Payment security initiatives by Visa Europe
3.5.5 Adherence to the PCI security standards
4 Emerging Consumer Attitudes and Trends
4.1 Market Segmentation and Targeting
4.2 Retail Segment
4.2.1 Students and the younger population
4.2.2 Targeting high net worth individuals (HNWIs)
4.2.3 Cards targeted at outbound leisure and business tourists
4.3 Corporate Users
4.3.1 Businesses and departments
4.4 Consumer Preference
4.4.1 Price
4.4.2 Services
4.4.3 Convenience
4.5 Online Buying Behavior
4.6 Preferred Payment Methods
5 Competitive Landscape and Industry Dynamics
5.1 Market Share Analysis by Payment Channel
5.1.1 Credit transfers
5.1.2 Direct debit
5.1.3 Card payments
5.1.4 Check payments
5.2 Debit Cards
5.2.1 By bank
5.2.2 By scheme
5.3 Credit Cards
5.3.1 By bank
5.3.2 By scheme
5.4 Charge Cards
6 Strategies Adopted by Key Operators
6.1 Market Entry Strategies
6.2 Marketing and Product Strategies
6.2.1 Debit cards
6.2.2 Dual-function cards
6.3 Pricing Strategies
7 Market Size and Growth Potential of the Payment Card Industry
7.1 Market Share Analysis by Type of Card
7.2 Total Market Size and Forecast of Card Industry
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.3 Debit Card Category Size and Forecast

Full Table of Contents is available at:
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About Timetric

Timetric is an independent economic and business research firm providing critical intelligence on emerging economies and key global industries. They provide detailed economic and sector intelligence, business insights and authoritative, independent commentary. View more research from Timetric at www.fastmr.com/catalog/publishers.aspx?pubid=1037

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