2013-12-08 13:45:32 - New Retailing market report from Conlumino: "Consumer Attitudes and Online Retail Dynamics in Russia, 2013"
Provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of the latest best practice in online retail site design.
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future
Introduction and Landscape
Why was the report written?
"Consumer Attitudes and Online Retail Development in Russia, 2013" is the result of Conlumino's extensive market research covering the online retail industry in Russia. It provides the
magnitude, growth, share, and dynamics of the online retail market in Russia. It is an essential tool for companies active across Russia's online retail value chain and for new companies considering entry into Russia's online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Russia's online retail environment. By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.
Full Report Details at
- www.fastmr.com/prod/752415_consumer_attitudes_and_online_retail_ ..
What is the current market landscape and what is changing?
The Russian online retail market is expected to grow at a CAGR of 21.46% during 2012-2017, outpacing sales growth in physical retail stores.
What are the key drivers behind recent market changes?
With the improvement in internet infrastructure, affordable internet connections, rising income levels and increasing computer literacy developing cities of the country will be potential online retail markets in the future.
Key Features and Benefits
Understand the consumer behaviour and online trends in Russia.
Understand which products will be the major winners and losers in the coming years.
Learn from best practice approaches outlined in the case studies of leading online retailers.
Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
Assess the impact of economic recession and recovery on market growth.
Poor Logistical Infrastructure is forcing online retailers to invest in building their own product delivery system.
Cross border purchases are gaining widespread popularity in Russia.
Online retailers have understood the importance of Social media and are expanding their businesses by entering into Social Commerce
Companies Mentioned in this Report: Utkonos, Ozon, Mango, E5
Partial Table of Contents:
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of Russia Online Shopping Environment
3.1.1 Increasing Internet Penetration will help in the growth of online retailing
3.1.2 Growing Broadband service adoption will improve online shopping experience
3.2 Consumer Attitudes and Behavior
3.2.1 Russia's Poor Logistical Infrastructure is forcing online retailers to invest in building their own product delivery system
3.2.2 Social media provides ample opportunity for online retailers to engage customers
3.2.3 Offshore retail purchases increased as consumers preferred international retailers as they provided a broader assortment of products
3.2.4 Increasing Popularity of Internet access through mobile devices will open doors to mobile shopping
3.2.5 Cash on Delivery is the most popular mode of payment as well as an obstacle for the use of credit/debit cards while shopping online.
4 Online Channel Dynamics
4.1 The Online Channel's Share of Total Retail Sales
4.1.1 Russia online vs. offline channel forecasts
4.1.2 Online penetration: global and regional comparisons
4.2 Channel Dynamics
4.2.1 Russia retail channel dynamics - future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2012
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and grocery categories: market size and forecasts
4.3.6 Electrical and electronics categories: market size and forecasts
4.3.7 Music, video, and entertainment software categories: market size and forecasts
4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
4.3.9 Books, news and stationery categories: market size and forecasts
4.3.10 Sports and leisure equipment categories: market size and forecasts
4.3.11 Furniture and floor coverings categories: market size and forecasts
4.3.12 Home and garden categories: market size and forecasts
5 Case Studies: Leading Online Retailers in Russia
5.1 Retailer 1: Utkonos
5.1.1 Business description
5.1.2 Site experience
5.2 Retailer 2: Ozon
Full Table of Contents is available at:
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