2013-01-18 16:52:52 - Recently published research from Euromonitor International, "Consumer Electronics in Italy", is now available at Fast Market Research

Although most major economic indicators up to the middle of 2010 pointed to an economic recovery, in 2011 and 2012 Italian financial frailties resurfaced. This, together with the severe austerity measures introduced by the Monti's technical government, had a negative impact on consumer electronics sales. With consumers losing purchasing power, their apprehension over spending money on superfluous goods, such as electronic products, increased.

Euromonitor International's Consumer Electronics in Italy report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of

key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/530755_consumer_electronics_in_italy.aspx


Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

CONSUMER ELECTRONICS IN ITALY
Euromonitor International
December 2012

LIST OF CONTENTS AND TABLES

Executive Summary
Economic Recession Hinders Sales Growth
Technologically Innovative Products Catch Consumers' Interest
Smartphones Takes Market Share From Many Other Categories
Multinational Companies Lead Consumer Electronics in Italy
Declining Sales Ahead As Economy Remains Weak
Key Trends and Developments
Economic Recession Takes Toll on Consumer Electronics
Towards Multifunctional Devices
Specialist Retailers Remain Key But Internet Retailing Is Becoming Important
Smartphones, Tablets and the Cloud Revolution
Connectivity and Mobility Shape Consumer Electronics in 2011
Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2006-2011
Table 2 Sales of Consumer Electronics by Category: Value 2006-2011
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2006-2011
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2006-2011
Table 5 Consumer Electronics Company Shares 2007-2011
Table 6 Consumer Electronics Brand Shares 2008-2011
Table 7 Sales of Consumer Electronics by Distribution Format 2006-2011
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2011-2016
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2011-2016
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Euronics Italia SpA in Consumer Electronics (italy)
Strategic Direction
Key Facts
Summary 2 Euronics Italia SpA: Key Facts
Summary 3 Euronics Italia SpA: Operational Indicators
Company Background
Chart 1 Euronics: Euronics in Rome
Chart 2 Euronics: Euronics in Rome
Internet Strategy
Private Label
Competitive Positioning
Summary 4 Euronics Italia SpA: Competitive Position 2011
Mediamarket SpA in Consumer Electronics (italy)
Strategic Direction
Key Facts
Summary 5 Mediamarket SpA: Key Facts
Summary 6 Mediamarket SpA: Operational Indicators
Company Background
Chart 3 Mediamarket SpA: Media World in Rome
Chart 4 Mediamarket SpA: Media World in Rome
Internet Strategy
Private Label
Competitive Positioning
Summary 7 Mediamarket SpA: Competitive Position 2011
Melchioni SpA in Consumer Electronics (italy)
Strategic Direction
Key Facts
Summary 8 Melchioni SpA: Key Facts
Company Background
Production
Competitive Positioning
Olidata SpA in Consumer Electronics (italy)
Strategic Direction
Key Facts
Summary 9 Olidata SpA: Key Facts
Summary 10 Olidata SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2006-2011
Table 13 Sales of Computers and Peripherals by Category: Value 2006-2011
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2006-2011
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2006-2011
Table 16 Computers and Peripherals Company Shares 2007-2011

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=530755&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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