2014-08-14 09:28:22 - New Healthcare market report from Euromonitor International: "Cough, Cold and Allergy (Hay Fever) Remedies in Hong Kong, China"
Living conditions in Hong Kong result in a high incidence of coughs, colds and allergies. These are linked partly to extremely overcrowded living conditions for many consumers, with widespread use of air conditioners meanwhile resulting in sharp changes in temperature between indoors and outside. In addition, growth in tourist arrivals and in immigration from Mainland China resulted in consumers becoming exposed to new strains of coughs and colds. The sedentary and stressed lifestyles led by many Hong Kong consumers further erode their immune systems and result in a greater susceptibility to coughs, colds and flu. Overcrowding and pollution meanwhile result in a high incidence for allergies.
GlaxoSmithKline leads sales of cough, cold and allergy (hay fever) remedies and accounted for
almost 14% value share in 2013. This is largely thanks to offering a wide range of well-regarded brands supported by strong marketing and wide distribution with strong shelf positions in retailers. In combination products, the company for example offers the well-advertised Panadol Cold & Flu, Beechams Hot Lemon with a more traditional positioning and Coldrex with Vitamin C, offering rapid relief and immune-boosting vitamin C. Similarly, in antihistamines/allergy remedies (systemic) the company offers Piriton, Semprex and Beconase, while offering Dequadin in pharyngeal preparations and Valda in medicated confectionery.
Full Report Details at
- www.fastmr.com/prod/858949_cough_cold_and_allergy_hay_fever_reme ..
The issues contributing to a high incidence of coughs, colds and allergies in Hong Kong are only expected to intensify in the forecast period. Growth in tourism and rising disposable income levels in Mainland China are for example likely to result in the city becoming increasingly crowded in the forecast period, with pollution levels increasing further. In addition, the use of air conditioners will continue to be strong, with this resulting in sharp changes in temperature being experienced frequently on a daily basis, while stressful and sedentary lifestyles will also contribute to many consumers struggling with poor immune systems.
Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cough, Cold and Allergy (Hay Fever) Remedies in Hong Kong, China market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* What is the impact of influenza vaccinations on the sales of cough and cold products?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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