2012-10-17 16:43:09 - New Consumer Goods market report from Euromonitor International: "Deodorants in Nigeria"

Deodorants recorded a positive retail value growth in 2011 as consumers increasingly looked to boost their self-confidence. Given the increasing demand for deodorants, producers pushed their individual brands with intense marketing activities. This created new opportunities and resulted in higher demand. The improved economy boosted consumers' disposable income, which enabled them to spend more on deodorants, with mass products benefiting most.

Euromonitor International's Deodorants in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks,

Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Full Report Details at
- www.fastmr.com/prod/494552_deodorants_in_nigeria.aspx


Why buy this report?

* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

DEODORANTS IN NIGERIA
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2006-2011
Table 2 Sales of Deodorants by Category: % Value Growth 2006-2011
Table 3 Deodorants Premium Vs Mass % Analysis 2006-2011
Table 4 Deodorants Company Shares 2007-2011
Table 5 Deodorants Brand Shares 2008-2011
Table 6 Forecast Sales of Deodorants by Category: Value 2011-2016
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016
Table 8 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016
Executive Summary
Urbanisation and Rising Consumer Income Drive Growth
Marketing and Task-specific Brands Boost Value
Foreign Brands Dominate Although Domestic Producers Make Gains
Supermarkets and Drugstores Continue To Develop As Distribution Formats
Positive Growth Forecast for Beauty and Personal Care
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 11 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 12 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 13 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 14 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 15 Beauty and Personal Care Brand Shares 2008-2011
Table 16 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 17 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 20 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 21 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources

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