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New Market Report: Dog Food in New Zealand


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2014-02-18 16:39:00 - New Consumer Goods market report from Euromonitor International: "Dog Food in New Zealand"

Premiumisation and humanisation continued to characterise dog food in New Zealand during 2012. Dog food manufacturers continued to replicate the benefits often found in human food, encouraging pet owners to purchase premium dog food with more innovative ingredients. Manufacturers continued to use the following marketing ploys to attract consumers - high quality protein ingredients, enriched with vitamins and minerals, antioxidants and a nutritionally balanced diet.

Euromonitor International's Dog Food in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing

the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Full Report Details at
- www.fastmr.com/prod/776495_dog_food_in_new_zealand.aspx

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Dog Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

DOG FOOD IN NEW ZEALAND
Euromonitor International
January 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Dog Owning Households: % Analysis 2008-2013
Table 2 Dog Population 2008-2013
Table 3 Consumption of Prepared Dog Food: % Analysis 2008-2013
Category Data
Summary 1 Dog Food by Price Band 2013
Table 4 Sales of Dog Food by Category: Volume 2008-2013
Table 5 Sales of Dog Food by Category: Value 2008-2013
Table 6 Sales of Dog Food by Category: % Volume Growth 2008-2013
Table 7 Sales of Dog Food by Category: % Value Growth 2008-2013
Table 8 Sales of Premium Dog Food by Category: Value 2008-2013
Table 9 NBO Company Shares of Dog Food: % Value 2008-2012
Table 10 LBN Brand Shares of Dog Food: % Value 2009-2012
Table 11 LBN Brand Shares of Dog Treats: % Value 2009-2012
Table 12 Forecast Sales of Dog Food by Category: Volume 2013-2018
Table 13 Forecast Sales of Dog Food by Category: Value 2013-2018
Table 14 Forecast Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Sales of Dog Food by Category: % Value Growth 2013-2018
Animates Ltd in Pet Care (new Zealand)
Strategic Direction
Key Facts
Summary 2 Animates Ltd: Key Facts
Summary 3 Animates Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 4 Animates Ltd: Private Label Portfolio
Competitive Positioning
Summary 5 Animates Ltd: Competitive Position 2012
Heinz Wattie's Ltd in Pet Care (new Zealand)
Strategic Direction
Key Facts
Summary 6 Heinz Wattie's Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Heinz Wattie's: Competitive Position 2012
Masterpet Corp in Pet Care (new Zealand)
Strategic Direction
Key Facts
Summary 8 Masterpet Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Masterpet: Competitive Position 2012
Executive Summary
Petcare Remains Buoyant During 2012
Health and Wellness Trends Mimic Other Consumer Industries
Multinationals Dominate Pet Care in New Zealand
Supermarkets Are the Leading Channel of Distribution
Premiumisation To Drive Forecast Growth
Key Trends and Developments
Pet Owners Turn To Natural Ingredients
Supermarkets Remain Dominant, But Pet Superstores Grow in Popularity
Private Label Impacts Negatively on Economy Dog and Cat Food
Humanisation Leads To Premiumisation Within Pet Care in New Zealand
Health and Wellness Drives New Product Development
Market Indicators
Table 16 Pet Populations 2008-2013
Market Data
Table 17 Sales of Pet Food by Category: Volume 2008-2013
Table 18 Sales of Pet Care by Category: Value 2008-2013
Table 19 Sales of Pet Food by Category: % Volume Growth 2008-2013
Table 20 Sales of Pet Care by Category: % Value Growth 2008-2013
Table 21 NBO Company Shares of Pet Food: % Value 2008-2012
Table 22 LBN Brand Shares of Pet Food: % Value 2009-2012
Table 23 NBO Company Shares of Dog and Cat Food: % Value 2008-2012
Table 24 LBN Brand Shares of Dog and Cat Food: % Value 2009-2012
Table 25 Penetration of Private Label in Pet Care by Category: % Value 2006-2011

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=776495&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.


Author:
Bill Thompson
e-mail
Web: www.fastmr.com
Phone: 18008448156

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