2013-01-31 08:46:16 - Fast Market Research recommends "Gardening in Italy" from Euromonitor International, now available
In the last year of the review period, more people than ever dedicated time to gardening activities. In big cities, for instance, people exploited outdoor spaces like parks and private gardens. This is witnessed by the growth recorded within barbecues, gardening equipment and pots and planters in 2011. People became extremely cautious during the latter years because of the negative economic scenario. They preferred cheaper alternatives for spending their free time which ultimately translated in...
Euromonitor International's Gardening in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies
and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2017 illustrate how market demand is expected to evolve in the medium-term
Full Report Details at
Product coverage: Barbecues, Garden Care, Garden Sheds, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Report Table of Contents:
GARDENING IN ITALY
LIST OF CONTENTS AND TABLES
Table 1 Sales of Gardening by Category: Value 2006-2011
Table 2 Sales of Gardening by Category: % Value Growth 2006-2011
Table 3 Gardening Company Shares 2009-2011
Table 4 Gardening Brand Shares 2009-2011
Table 5 Sales of Gardening by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Gardening by Category: Value 2011-2016
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2011-2016
Husqvarna Italia in Home and Garden (italy)
Summary 1 Husqvarna Italia: Key Facts
Summary 2 Husqvarna Italia: Operational Indicators
Summary 3 Husqvarna Italia: Competitive Position 2011
Mixed Performance Recorded in 2011
the Economic Crisis Pushes People To Spend More Time at Home
Fragmented Market, High Levels of Competition
Specialists Continues To Hold the Lion's Share
Decrease Expected Over the Forecast Period
Key Trends and Developments
Economic Crisis Behind the Setback
Grocery Retailers Gain Ground
the "bamboccioni" Growing Phenomenon
Cities Are As Important As Rural Areas
Chained Specialist Retailers Lead the Market
Table 8 Sales of Home and Garden by Category: Value 2006-2011
Table 9 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 10 Home and Garden Company Shares 2009-2011
Table 11 Home and Garden Brand Shares 2009-2011
Table 12 Penetration of Private Label by Category 2009-2011
Table 13 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 14 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Summary 4 Research Sources
About Euromonitor International
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009
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