2012-06-30 03:30:16 - New Consumer Goods market report from Euromonitor International: "Laundry Care in Latvia"

Laundry care is the largest and at the same time one of the most mature sectors, accounting for more than a half of total home care value sales. Due to its maturity, the sector posted no growth even in terms of recovering economy. However, competition within various sector product formats remained intense - in 2011 there grew popularity of concentrated formats and liquid detergents, while standard powders and hand wash detergents, on the contrary, declined.

Euromonitor International's Laundry Care in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading

companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/405692_laundry_care_in_latvia.aspx


Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Report Table of Contents:

LAUNDRY CARE IN LATVIA
Euromonitor International
June 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2006-2011
Category Data
Table 2 Sales of Laundry Care by Category: Value 2006-2011
Table 3 Sales of Laundry Care by Category: % Value Growth 2006-2011
Table 4 Sales of Laundry Aids by Category: Value 2006-2011
Table 5 Sales of Laundry Aids by Category: % Value Growth 2006-2011
Table 6 Sales of Laundry Detergents by Category: Value 2006-2011
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
Table 8 Laundry Care Company Shares 2007-2011
Table 9 Laundry Care Brand Shares 2008-2011
Table 10 Laundry Aids Company Shares 2007-2011
Table 11 Laundry Aids Brand Shares 2008-2011
Table 12 Laundry Detergents Company Shares 2007-2011
Table 13 Laundry Detergents Brand Shares 2008-2011
Table 14 Forecast Sales of Laundry Care by Category: Value 2011-2016
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Kimiska Rupnica Spodriba As in Home Care (latvia)
Strategic Direction
Key Facts
Summary 1 Kimiska Rupnica Spodriba AS: Key Facts
Summary 2 Kimiska Rupnica Spodriba AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Kimiska Rupnica Spodriba AS: Competitive Position 2011
Kvadro Sia in Home Care (latvia)
Strategic Direction
Key Facts
Summary 4 Kvadro SIA: Key Facts
Summary 5 Kvadro SIA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Kvadro SIA: Competitive Position 2011
Procter & Gamble Marketing Latvia Ltd Sia in Home Care (latvia)
Strategic Direction
Key Facts
Summary 7 Procter & Gamble Marketing Latvia Ltd SIA: Key Facts
Summary 8 Procter & Gamble Marketing Latvia Ltd SIA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Procter & Gamble Marketing Latvia Ltd SIA: Competitive Position 2011
Executive Summary
Despite Recovering Economy Home Care Posts Slight Value Sales Decline
Private Label Continued Expanding
Multinationals Account for Major Shares
Parapharmacies and Supermarkets Drive Home Care Sales
Moderate Market Growth Expected Over the Forecast Period
Market Indicators
Table 16 Households 2006-2011
Market Data
Table 17 Sales of Home Care by Category: Value 2006-2011
Table 18 Sales of Home Care by Category: % Value Growth 2006-2011
Table 19 Home Care Company Shares 2007-2011
Table 20 Home Care Brand Shares 2008-2011
Table 21 Penetration of Private Label by Category 2006-2011
Table 22 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 23 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 24 Forecast Sales of Home Care by Category: Value 2011-2016
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 10 Research Sources

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