2013-12-04 10:32:15 - New Financial Services research report from Timetric is now available from Fast Market Research
With the emergence of payment cards and their increasing adoption by consumers and acceptance by merchants, banks and other cards issuers have been making significant efforts to make consumers use their cards over those of their competitors. In line with this, banks have been at the forefront in issuing cards with benefits and features offered through loyalty programs. These programs allow banks to distinguish their products from the basic services offered by competitors by offering attractive deals in a variety of product categories. However, it has become apparent that bank-funded reward and loyalty programs have lost value and impact, from both the banks' and consumers' points of view. Banks and card issuers have introduced similar loyalty programs in the recent
past, which have become mutually almost indistinguishable. This has compelled banks to carry out other expensive promotional initiatives to set themselves apart. Banks and other card issuers have also realized the benefits of merchant-funded loyalty programs and consider these programs as replacements for traditional loyalty programs.
Full Report Details at
- www.fastmr.com/prod/739193_merchantfunded_reward_program_marketi ..
* This report details merchant-funded reward program strategies adopted by key market players
* Provides insight into effective marketing solutions
Reasons to Get this Report
* Gain insights into creating and improving a merchant-funded rewards model
* Gauge best practice by examining marketing strategies of key market players
* Understand various customer targeting strategies
Report Table of Contents:
1 Executive Summary
2 Merchant-Funded Reward Program Strategies
2.1 Merchant-Funded Loyalty Program Marketing Strategy
2.2 Customer Targeting Strategy
2.2.1 Customers that should be aggressively targeted
2.2.2 Customers who should be lightly targeted or not targeted at all, but are still eligible
3.2 Contact Timetric
3.3 About Timetric
List of Tables
Table 1: Level of Competitiveness in PLC Industry in Singapore
List of Figures
Figure 1: Royal Bank of Canada's Merchant-Funded Loyalty Program Site
Figure 2: Alpha Bank's Bonus Loyalty Program Portal
Timetric is an independent economic and business research firm providing critical intelligence on emerging economies and key global industries. They provide detailed economic and sector intelligence, business insights and authoritative, independent commentary. View more research from Timetric at www.fastmr.com/catalog/publishers.aspx?pubid=1037
About Fast Market Research
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