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New Market Report: Merchant-Funded Reward Program- Marketing and Customer Targeting

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2013-12-04 10:32:15 - New Financial Services research report from Timetric is now available from Fast Market Research

With the emergence of payment cards and their increasing adoption by consumers and acceptance by merchants, banks and other cards issuers have been making significant efforts to make consumers use their cards over those of their competitors. In line with this, banks have been at the forefront in issuing cards with benefits and features offered through loyalty programs. These programs allow banks to distinguish their products from the basic services offered by competitors by offering attractive deals in a variety of product categories. However, it has become apparent that bank-funded reward and loyalty programs have lost value and impact, from both the banks' and consumers' points of view. Banks and card issuers have introduced similar loyalty programs in the recent

past, which have become mutually almost indistinguishable. This has compelled banks to carry out other expensive promotional initiatives to set themselves apart. Banks and other card issuers have also realized the benefits of merchant-funded loyalty programs and consider these programs as replacements for traditional loyalty programs.

Full Report Details at
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* This report details merchant-funded reward program strategies adopted by key market players
* Provides insight into effective marketing solutions

Reasons to Get this Report

* Gain insights into creating and improving a merchant-funded rewards model
* Gauge best practice by examining marketing strategies of key market players
* Understand various customer targeting strategies

Report Table of Contents:

1 Executive Summary
2 Merchant-Funded Reward Program Strategies
2.1 Merchant-Funded Loyalty Program Marketing Strategy
2.2 Customer Targeting Strategy
2.2.1 Customers that should be aggressively targeted
2.2.2 Customers who should be lightly targeted or not targeted at all, but are still eligible
3 Appendix
3.1 Methodology
3.2 Contact Timetric
3.3 About Timetric
3.4 Disclaimer

List of Tables

Table 1: Level of Competitiveness in PLC Industry in Singapore

List of Figures

Figure 1: Royal Bank of Canada's Merchant-Funded Loyalty Program Site
Figure 2: Alpha Bank's Bonus Loyalty Program Portal

About Timetric

Timetric is an independent economic and business research firm providing critical intelligence on emerging economies and key global industries. They provide detailed economic and sector intelligence, business insights and authoritative, independent commentary. View more research from Timetric at

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

Bill Thompson
Phone: 18008448156

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
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