2012-10-12 08:15:35 - New Beverages market report from Canadean: "Mexico Beer Market Insights 2012"
A detailed market research report on the Mexico beer industry. Researched and published by Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Mexico beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
There was an increase in the number of new business models, such as home delivered food and beverage schemes throughout the year. As consumer spending continues to be insecure, at home consumption gained ground, and people in general are less drawn to restaurants, bars and other on-premise
channels in the evening.
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What are the key drivers behind recent market changes?
On-premise channel margins are expected to continue eroding due to the continuous consumer insecurity issues present around the country. Following an atypical cold and rainy 2010, 2011 registered higher temperatures than the previous year, boosting the beverage industry, particularly in the first three quarters of the year.
What makes this report unique and essential to read?
The Mexico Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Mexico Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Key Market Issues
As consumer spending continues to be insecure, at home consumption gained ground. The most affected regions were the northern states, such as Tamaulipas, Chihuahua, Nuevo Leon and Coahuila.
Beer benefited significantly from the heat wave seen during 2011.
Mexico's economic showed signs of recovery during 2011: GDP grew by 3.9%, whilst unemployment levels fell.
The low calorie segment saw growth in 2011, however it still accounts for just 9% of the market.
Local artisanal breweries continue to grow strongly, but only contribute to a small share of the market. Local artisanal brewers, such as Minerva and Tempus, have continued to develop new products, increasing sector volume.
On-premise channels continued to suffer due to the precautious spending issues of consumers in the northern states. Similarly, in the south eastern region of Mexico lower disposable income has resulted in the closure of 75 restaurants, with only 25 opening.
Beer festivals continue to build a presence and local artisanal beer tours start to gain momentum, providing new options for curious consumers.
In 2011, Heineken continued its restructuring process in terms of cost efficiency, new deals with suppliers, such as Vitro, and brand redesigns.
Dark beer appears to have increased its appeal among consumers, with brands such as Indio (Heineken) registering double digit growth; this trend is due to the numbers of consumers that currently drink light beer, who are looking for innovation and to discover stronger flavors.
At the end of 2011, going into early 2012, Heineken redesigned its main brands, which include Tecate, CartaBlanca and Indio, in an effort to reinforce the historic traditions of the beverages in the Mexican market.
Companies Mentioned in this Report: CERVECERIA CUAUHTEMOC MOCTEZUMA (HEINEKEN MEXICO), MODELO, Cerveceria Minerva
Canadean Consulting provides specialist support on commercial, strategic and marketing issues to the international beverage, packaging and liquid food industries. Significant investment has transformed all Canadean's beverage databases into interactive market analysis tools, geared to clients' annual and strategic business planning cycles. View more research from Canadean at www.fastmr.com/catalog/publishers.aspx?pubid=1028
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