2012-05-15 16:07:09 - New Marketing research report from Euromonitor International is now available from Fast Market Research

Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Turkish Advertising market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Report Findings Include:

* Turkey’s advertising market grew by 377% between 2000-2011 and was worth TL17 billion in 2011. The main buyers were businesses, accounting for 94% of total market in 2011. Turkey’s advertising market is still maturing. Even

with the expansion between 2000-2011, spending on advertising in Turkey is low compared with most of Europe.
* Turkish advertising grew by 18% between 2000-2011, reaching TL12.9 billion in 2011. Growth in advertising was influenced by the growth in exports, which gave Turkish companies more money to spend on advertising.


Full Report Details at
- www.fastmr.com/prod/383910_advertising_in_turkey_industry_report ..


Product coverage: Internet and Other Advertising Means, Outdoor, Press, Radio, Television.

Data coverage: market sizes (historic and forecasts).

Why buy this report?

* Get a detailed picture of the Advertising market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment;
* Use five-year forecasts to assess how the market is predicted to develop.

Report Table of Contents:

ADVERTISING IN TURKEY: ISIC 743
Euromonitor International
March 2012

LIST OF CONTENTS AND TABLES

Advertising
Chart 1 Hierarchical Position of Advertising Industry
Definitions
Attractiveness Index
Chart 2 Attractiveness Index of Advertising Industry Among Other Turkey Industries in the Category
Chart 3 Attractiveness Index of Advertising Industry Among Other Turkey Industries in the Category
Chart 4 Binary Diagram of Attractiveness Index
Chart 5 Attractiveness Index of Advertising Industry Among All Turkey Industries
Attractiveness Index: Explanation
Industry Growth/performance
Chart 6 Key Industry Indicators 2005-2011
Chart 7 Key Industry Indicators Annual Growth 2006-2011
Chart 8 Turnover of Local Producers and Nominal GDP 1998-2017
Chart 9 Total Market Dynamics and the Role of Local Producers
Role of Imports and Exports
Chart 10 Imports and Exports 2005-2011
Chart 11 Import vs Export Growth
Industry Sectors
Chart 12 Turnover of Local Producers by Sector 2005-2011
Chart 13 Industry Sectors' Growth Indices 1998-2017
Competitive Environment
Chart 14 Number of Local Producers by Size of Enterprises 2005-2011
Chart 15 Local Producers' Turnover by Size of Enterprises 2005-2011
Buyers
Chart 16 Buyers' Expenditure on Advertising Industry 2005-2011
Chart 17 Annual Growth of Buyers' Expenditure 2005-2011
Chart 18 Buyers' Share of Advertising Market 2005-2011
Suppliers
Chart 19 Main Industry Costs and Suppliers 2005-2011
Chart 20 Annual Growth of Main Industry Costs and Suppliers 2006-2011
Chart 21 Spending on Suppliers as Share of Total Industry's Costs 2005-2011
Future Outlook
Chart 22 Forecasts 2012-2017

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

About Fast Market Research

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