2013-01-01 05:37:08 - Fast Market Research recommends "Australia Tourism Report Q1 2013" from Business Monitor International, now available
The Australia Tourism Report examines the significant long-term potential being offered by the tourism industry, but we caution that the strong Australian dollar and general economic turmoil may place downward pressure on the sector. That said, the report also analyses the growth strategies being employed by the country to continue to attract arrivals, including marketing to regional source markets such as India and China.
Through to 2008, tourist arrivals to Australia had been steadily growing since 2004. In 2003, arrival numbers fell by 1% due to concern over the SARS pandemic. In 2004, 4.94mn tourists visited Australia and by 2007 that number had increased to 5.70mn. In 2008, arrivals decreased by 15% to 4.82mn increasing in 2009 foreign tourist arrivals increased
by 8.9% to 5.24mn. Before 2009, Australia's tourism growth was helped by the weakness of the Australian dollar, which increased the country's price competitiveness from major source destinations such as the UK and New Zealand. However, since the dollar has continued to strengthen, it has negatively affected the industry's price competitiveness. Tourism was also affected by the global recession in 2009 as discretionary spending was reined in and businesses cut costs, including on international conferences. For 2010 and 2011, BMI calculates tourist arrivals rebounded to 5.54mn for both years. We estimate tourist arrivals to reach 5.47mn in 2012 and 5.99mn in 2013 and to rise to 9.78mn by 2017.
Full Report Details at
The majority of tourists come to Australia from the Asia Pacific region, followed by Europe and North America. Inbound tourism from Asia Pacific has increased strongly since 2001, when just 2.92mn people visited Australia, and is forecast to reach over 4.35mn in 2013. Arrivals from the region are forecast to continue growing to 7.39mn by 2017. Out of the top-10 source markets for the Australian tourism industry, seven are in the Asia Pacific region. Australia attracts more of its tourists from New Zealand than any other country, followed by China and Japan.
India is also becoming an important market for Australia. Minister for Tourism Martin Ferguson said: 'India is very important to Australia as a tourism opportunity. It is the 10th largest economy and has the second largest population in the world. India is going to go through a significant period of growth, which is going to create opportunities for people to rationally think about travel.' The ministry launched tourism campaigns in India with Qantas and Singapore Airlines in Q210 and it has a full-time office in Mumbai. According to Australia Tourism, there was AUD826mn in total expenditure from the Indian market in 2010. Australia Tourism estimates that India will grow to account for AUD1.5bn of total expenditure by 2020.
Over the last decade, Australia's outbound tourism has become increasingly dominated by New Zealand and the US. Between 2001 and 2013, the number of Australians visiting New Zealand is forecast to nearly double, increasing from 630,500 to 1.20mn, while Australians visiting the US are forecast to increase from 548,850 to 1.37mn. In third place is Singapore, which 1.06mn Australians are forecast to visit in 2013. New Zealand is forecast to be overtaken by US in 2017 as the primary tourism destination for Australians. The other outbound destinations in the top 10 are all in the Asia Pacific region expect for the US, UK and Italy.
In May 2012, the Australian Trade Commission (Austrade) said it will partner with the tourism industry to try to attract billions of dollars in investment into the hotel and leisure sector. Eighty 'investment-ready' projects have been selected to promote to investors, particularly ones located in regional Australia.
Partial Table of Contents:
- Australia Tourism SWOT
- Australia Political SWOT
- Australia Economic SWOT
- Australia Business Environment SWOT
Industry Forecast Scenario
- Table: Arrivals, 2010-2017
- Table: Accommodation Data, 2010-2017
- Table: Expenditure Data, 2010-2017
- Inbound Tourism
- Table: Inbound Tourism, 2010-2017
- Outbound Tourism
- Table: Outbound Tourism, 2010-2017
Market Overview - Travel
- Commercial Airlines
- Global Oil Products Price Outlook
- Table: BMI's Oil Price Forecasts And Bloomberg Consensus, Average Price (US$/bbl), 2011-2014
Market Overview - Hospitality
- Table: Asia Pacific Tourism Risk/Reward Ratings
- BMI Security Ratings
- Table: Asia Pacific Security Ratings
- Table: Asia Pacific State Vulnerability To Terrorism Index
- Australia's Security Risk Ratings
- South East Asia Security Overview
- Strategic Outlook For The 2010s
- Challenges And Threats To Stability And Security
- Main Islamist Militant Groups In South East Asia
- Other Regional Threats
- China-US Rivalry In South East Asia
- Outlook For South East Asia
- Table: Australia - Economic Activity, 2011-2016
- Table: Global Assumptions, 2011-2017
- Table: Global & Regional Real GDP Growth, % chg y-o-y, 2011-2014
- Table: Developed Market Exchange Rates, 2011-2014
- Table: Emerging Market Exchange Rates, 2011-2014
- Developed States
- Table: Developed States Real GDP Growth Forecasts, 2011-2014 (%)
- Emerging Markets
- Table: Emerging Markets Real GDP Growth Forecasts, 2011-2014 (%)
- Table: BMI v Bloomberg Consensus Real GDP Growth Forecast, 2012-2013 (%)
- Amalgamated Holdings
- Australian Leisure & Hospitality Group
- Singapore Airlines
- Sunland Group
- Thakral Holdings
- Table: Australia's Population By Age Group, 1990-2020 ('000)
- Table: Australia's Population By Age Group, 1990-2020 (% of total)
- Table: Australia's Key Population Ratios, 1990-2020
- Table: Australia's Rural And Urban Population, 1990-2020
Full Table of Contents is available at:
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