Today: October 8, 2015, 6:22 pm

New Market Report Now Available: Consumer Lifestyles in Nigeria

Recently published research from Euromonitor International, "Consumer Lifestyles in Nigeria", is now available at Fast Market Research 2014-03-01 15:46:08
A strong sense of culture continues to influence consumer preferences, despite the relative penetration of Western values and lifestyles amongst urbanites. The majority of the population lives in poverty and faces economic challenges. Yet, the youth bulge and rapid rate of urbanisation present promising growth opportunities. In addition, middle- and high-income consumers are enjoying rising levels of disposable income, increasing their demand for a wider range of products and services.
Euromonitor's Consumer Lifestyles in Nigeria report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Full Report Details at
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Partial Table of Contents:
Euromonitor International
February 2014
Top Five Consumer Trends
E-commerce Growing at A Fast Pace
Increased Use of Mobile Devices, the Internet and Social Media
Rising Numbers of Young Affluent Nigerians Demand Upmarket Goods
Changing Lifestyle Patterns for Middle-class Consumers
the Demand for Affordable Mortgages and Viable Alternatives Is on the Rise
Consumer Segmentation
Babies and Infants
Young Adults
Middle Youth
Table 1 Consumer Segmentation and Population Data 2000, 2005, 2010, 2011, 2012, 2015
Chart 1 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020
Housing and Households
Home Ownership
Household Profiles
Running Costs
Table 2 Housing and Households Data 2000, 2005, 2010, 2011, 2012, 2015
Chart 2 Number of Households by Disposable Income Bracket 2005, 2010, 2015
Money and Savings
Attitudes Toward Payment Methods
Loans and Mortgages
Table 3 Money and Savings Data 2000, 2005, 2010, 2011, 2012, 2015
Chart 3 Consumer Lending Compared with Savings and Savings Ratio 2000-2015
Eating and Drinking
Eating Habits
Drinking Habits
Table 4 Eating and Drinking Data 2000, 2005, 2010, 2011, 2012, 2015
Chart 4 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Food and Alcoholic Drinks 2000-2015
Grooming and Fashion
Perceptions of Beauty
Female Grooming
Male Grooming
Fashion Trends
Table 5 Grooming and Fashion Data 2000, 2005, 2010, 2011, 2012, 2015
Chart 5 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Clothing, Footwear and Personal Care 2000-2015
Health and Wellness
Table 6 Health and Wellness Data 2000, 2005, 2010, 2011, 2012, 2015
Chart 6 Real Growth in Public and Private Expenditure on Health Compared with Healthy Life Expectancy at Birth 2000-2012
Shopping Habits
Main Household Shop
Shopping for Big-ticket Items
Personal Shopping
Shopping Online
Table 7 Shopping Data 2000, 2005, 2010, 2011, 2012, 2015
Chart 7 Index of Retail Sales through Discounters, Supermarkets and Internet Retailing 2000-2015
Leisure and Recreation
Staying in
Going Out
Sport and Fitness
Public Holidays, Celebrations and Gift-giving
More Nigerians Relax in Lounges As Security Concerns Prevail
Clothes Shopping Is An Important Component of the Preparations for Christmas
Bad Roads and Poor Air Safety Records Discourage Nigerians From Travelling Within the Country
Table 8 Leisure and Recreation Data 2000, 2005, 2010, 2011, 2012, 2015
Chart 8 Percentage of Households in Possession of Cable TV; Satellite TV System; Internet Enabled Computer; Mobile Telephone; Video Games Console 2000-2015
Getting Around
Private Transport
Public Transport
Air Travel
the Sale of Bicycles Is Rising, Following the Ban on Motorcycles
More Vehicle Owners Use Private Vehicles for Commercial Purposes
Table 9 Transport Data: 2000, 2005, 2010, 2011, 2012, 2015
Full Table of Contents is available at:
About Euromonitor International
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.
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