2012-10-20 09:44:43 - Fast Market Research recommends "Dog Food in Denmark" from Euromonitor International, now available

Based on provisional 2012 estimates, the key trends in dog food are not likely to change significantly during the forecast period. The consumer polarisation between economy and premium products is very likely to be seen in the coming years. Thus the economy brands and private label in particular, together with the premium products will be the winners in the forecast period, while mid-priced dog food is expected to continue declining. Value added products, especially functional snacks, will...

Euromonitor International's Dog Food in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies,

the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/494609_dog_food_in_denmark.aspx


Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Dog Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

DOG FOOD IN DENMARK
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Dog Owning Households: % Analysis 2007-2012
Table 2 Dog Population 2007-2012
Table 3 Dog Food Prepared vs Non-prepared Gap: % Analysis 2007-2012
Category Data
Table 4 Sales of Dog Food by Category: Volume 2007-2012
Table 5 Sales of Dog Food by Category: Value 2007-2012
Table 6 Sales of Dog Food by Category: % Volume Growth 2007-2012
Table 7 Sales of Dog Food by Category: % Value Growth 2007-2012
Table 8 Sales of Premium Dog Food by Category: Value 2007-2012
Table 9 Dog Food Company Shares 2007-2011
Table 10 Dog Food Brand Shares 2008-2011
Table 11 Dog Treats Brand Shares 2008-2011
Table 12 Forecast Sales of Dog Food by Category: Volume 2012-2017
Table 13 Forecast Sales of Dog Food by Category: Value 2012-2017
Table 14 Forecast Sales of Dog Food by Category: % Volume Growth 2012-2017
Table 15 Forecast Sales of Dog Food by Category: % Value Growth 2012-2017
Summary 1 Dog Food by Price Band 2011
Chrisco A/S in Pet Care (denmark)
Strategic Direction
Key Facts
Summary 2 Chrisco A/S: Key Facts
Summary 3 Chrisco A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Chrisco A/S: Competitive Position 2011
Olivers Petfood A/S in Pet Care (denmark)
Strategic Direction
Key Facts
Summary 5 Olivers Petfood A/S: Key Facts
Summary 6 Olivers Petfood A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Olivers Petfood A/S: Competitive Position 2011
Executive Summary
Continued Growth of Pet Care in Denmark in 2011 and 2012
Humanisation Trend Is the Key Value Driver in Pet Care Sales
Mars Danmark A/S Leads Sales of Pet Care in Denmark
Supermarkets Remains Distribution Leader
Further Value Growth Expected During the Forecast Period
Key Trends and Developments
Affluent Owners Willing To Spend on Humanised Pets
Activating the Pet Is the Latest Trend in New Product Developments
Private Label in Competition With More Sophisticated Brands
Pet Population Demographics Dictate the Demand for Pet Food
Grocery Retailers Continues To Dominate Distribution of Pet Care
Market Indicators
Table 16 Pet Populations 2007-2012
Market Data
Table 17 Sales of Pet Care by Category: Volume 2007-2012
Table 18 Sales of Pet Care by Category: Value 2007-2012
Table 19 Sales of Pet Care by Category: % Volume Growth 2007-2012
Table 20 Sales of Pet Care by Category: % Value Growth 2007-2012
Table 21 Pet Food Company Shares 2007-2011
Table 22 Pet Food Brand Shares 2008-2011
Table 23 Dog and Cat Food Company Shares 2007-2011
Table 24 Dog and Cat Food Brand Shares 2008-2011
Table 25 Penetration of Private Label by Category 2006-2011
Table 26 Sales of Dog and Cat Food by Distribution Format: % Analysis 2007-2012
Table 27 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2012
Table 28 Sales of Pet Care by Distribution Format: % Analysis 2007-2012
Table 29 Sales of Pet Care by Category and Distribution Format: % Analysis 2012

Full Table of Contents is available at:
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About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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