2012-09-03 14:25:18 - Recently published research from Business Monitor International, "Japan Tourism Report Q4 2012", is now available at Fast Market Research

The Japan Tourism Report examines the long-term potential offered by the tourism industry, but highlights the potential downward pressure that the earthquake and tsunami in March 2011 had on its arrival numbers as it continues to recover.

Japan's arrival numbers have grown steadily since 2001. Although they took a hit in 2009, falling to 6.79mn after reaching 8.35mn in 2008, arrivals then began to slowly rebound in 2010, reaching 6.85mn. BMI has adjusted its arrivals data based on new sources and now forecasts a slower rebound from the global economic crisis and the tsunami and earthquake in 2011. As a result of the devastating earthquake that hit Tohoku on March 11 2011 and the tsunami and nuclear crisis that followed, we

cut our outlook for Japan's tourism industry in 2011 and 2012. We now estimate arrivals increased only slightly in 2011 to 6.99mn and forecast a slight decline to 6.94mn in 2012. Arrivals are forecast to eventually reach 10.94mn by 2016. Although arrivals to Japan fell by 57% year-on-year (y-o-y) in April 2011, according to the Japanese Tourism Agency (JTA) arrivals in January 2012 recovered to nearly the same level as year ago, demonstrating that the industry is rebounding quickly.


Full Report Details at
- www.fastmr.com/prod/451305_japan_tourism_report_q4_2012.aspx


The number of air and sea tourist arrivals continually increased between 2001 and 2007. Tourist arrivals by air were by far the most predominant, with 8.49mn arriving by air in 2007, compared to 666,000 by sea. Leisure arrivals outnumber those visiting Japan for business purposes.

Japan is targeting Chinese tourists and has eased visa regulations for Chinese citizens. Until 2009, visas were only granted to individual Chinese travellers with an annual income of at least CNY250,000 (US$36,600). Given that this is a large sum for most Chinese workers, visitors tended to travel as part of a tour group. However, Japan has lowered the threshold of annual income to CNY60,000 (US$8,780). To deal with the rise in visa applications, all seven Japanese diplomatic offices in China will accept applications, instead of just three previously, and the number of Chinese tour agencies eligible to apply for visas for their customers has increased from 48 to 290.

There is room for growth in the low-cost carrier segment of the Japanese airline market. Japan's air industry is dominated by Japan Airlines (JAL) and All Nippon Airways (ANA). That said, 2012 is expected to see three budget airlines start flying from Japan. In February 2011, Peach Aviation was established as the first low-cost carrier in Japan. Peach is based in Kansai and started international flights to Seoul in May 2012, to Hong Kong and in July and it will start a service to Taipei in September. Domestically, the airline flies to Sapporo, Fukuoka, Nagasaki and Kagoshima. The carrier is 33.4% owned by ANA, while First Eastern Aviation Holdings and Innovation Network Corporation of Japan each have a 33.3% stake. Jetstar Japan launched domestic service in July and will start international flights in the first half of 2013. ANA's JV AirAsia Japan plans to start domestic flights in August and international flights in October.

Report Table of Contents:

SWOT Analysis
- Japan Tourism SWOT
- Japan Political SWOT
- Japan Economic SWOT
- Japan Business Environment SWOT
Industry Forecast Scenario
- Arrivals
- Table: Arrivals,2009-2019
- Accommodation
- Table: Hotels Data, 2009-2016 ('000)
- Expenditure Data
- Table: Tourism Expenditure And Economic Impact, 2009-2016
- Inbound Tourism
- Table: Inbound Tourism, 2009-2016
- Outbound Tourism
- Table: Outbound Tourism, 2006-2016
Market Overview Travel
- Global Oil Products Price Outlook
- Table: BMI Oil Price Forecasts, 2011-2016
Business Environment Outlook
- Table: Asia Pacific Tourism Risk/Reward Ratings
- BMI Security Ratings
- Table: Asia Pacific Security Ratings
- Table: Asia Pacific State Vulnerability To Terrorism Index
- Japan's Security Ratings
- North East Asia Security Overview
- Strategic Outlook For The 2010s
- Geopolitical Importance Of North East Asia
- Flashpoints And Faultlines In North East Asia
- Evolution Of North East Asia
- China-US Power Struggle To Intensify Over The Coming Decade
Global Assumptions
- Table: Global Assumptions, 2010-2016
- Table: Global And Regional Real GDP Growth, 2010-2013 (% chg y-o-y)
- Table: Developed Market Exchange Rates, 2010-2013
- Table: Emerging Market Exchange Rates, 2010-2013
- Developed States
- Table: Developed States Real GDP Growth Forecasts, 2010-2013 (% chg y-o-y)
- Emerging Markets
- Table: Emerging Markets Real GDP Growth, 2010-2013 (% chg y-o-y)
Company Profiles
- All Nippon Airways
- Japan Airlines
- JAL Hotels
- Kamori Kanko
Demographic Outlook
- Table: Population By Age Group, 1990-2020 ('000)
- Table: Population By Age Group, 1990-2020 (% of total)
- Table: Key Population Ratios, 1990-2020
- Table: Rural/Urban Population Split, 1990-2020
BMI Methodology
- How We Generate Our Industry Forecasts
- Tourism Industry
- Tourism Ratings - Methodology
- Table: Tourism Risk/Reward Ratings Indicators
- Table: Weighting Of Components
- Sources

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Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1010

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