2013-02-03 08:14:40 - New Consumer Goods market report from Euromonitor International: "Laundry Care in Romania"

The decline in sales of laundry care in 2011, following a strong performance from 2006-2008, was mainly due to the decline in purchasing power following the implementation of the government's austerity measures in 2010. The efforts made by manufacturers in terms of promotions, new launches, advertising and distribution limited the decline. The improvement of product lines by adding cleaning power, new fragrances, fabric softeners and grease removers have also succeeded in maintaining a constant...

Euromonitor International's Laundry Care in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies,

the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/532277_laundry_care_in_romania.aspx


Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

LAUNDRY CARE IN ROMANIA
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2006-2011
Category Data
Table 2 Automatic Detergents by Type: % Value Analysis 2006/2011
Table 3 Sales of Laundry Care by Category: Value 2006-2011
Table 4 Sales of Laundry Care by Category: % Value Growth 2006-2011
Table 5 Sales of Laundry Aids by Category: Value 2006-2011
Table 6 Sales of Laundry Aids by Category: % Value Growth 2006-2011
Table 7 Sales of Laundry Detergents by Category: Value 2006-2011
Table 8 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
Table 9 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2006-2011
Table 10 Laundry Care Company Shares 2007-2011
Table 11 Laundry Care Brand Shares 2008-2011
Table 12 Laundry Aids Company Shares 2007-2011
Table 13 Laundry Aids Brand Shares 2008-2011
Table 14 Laundry Detergents Company Shares 2007-2011
Table 15 Laundry Detergents Brand Shares 2008-2011
Table 16 Forecast Sales of Laundry Care by Category: Value 2011-2016
Table 17 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Farmec SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 1 Farmec SA: Key Facts
Summary 2 Farmec SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Farmec SA: Competitive Position 2011
Interstar Chim SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 4 Interstar Chim SA: Key Facts
Summary 5 Interstar Chim SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Interstar Chim SA: Competitive Position 2011
Executive Summary
Sales Decline in 2011
Poor Performance Due To Loss of Purchasing Power
Indisputable Dominance of Multinationals
Traditional Independent Small Grocers Control Distribution
Forecast Growth Impacted by Slow Economic Recovery
Key Trends and Developments
Sales Affected by the Diminished Purchasing Power
Revitalisation of Expansion Plans for Large Retailers
Multinationals Control Home Care Products
Sales in Rural Areas Remain Underdeveloped
Rapid Penetration of Automatic Washing Machines
Market Indicators
Table 18 Households 2006-2011
Market Data
Table 19 Sales of Home Care by Category: Value 2006-2011
Table 20 Sales of Home Care by Category: % Value Growth 2006-2011
Table 21 Home Care Company Shares 2007-2011
Table 22 Home Care Brand Shares 2008-2011
Table 23 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 24 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 25 Forecast Sales of Home Care by Category: Value 2011-2016
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 7 Research Sources

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